OVERVIEW
TOEIC
BRIEF
Create an integrated marketing campaign that appeals to South Asians and then expand to other immigrant populations in the UK.
RESULTS
• Created and launched an integrated marketing campaign
• Designed and developed a responsive website
RESULTS:
3.2M
Generated high traffic and lead to the website with 3,200,000 impressions volume
227k
Reached 277,000 people through radio ads
98k
Press advertising reached 98,000 readers
200k
13 pieces of PR coverage and interviews on radio stations reached a further 200,000 readers
