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+44 (0) 207 751 3333

mra@mediareach.co.uk

Mediareach Marketing Agency
Suite 11, 2 Station Court
Imperial Wharf
London
SW6 2PY
United Kingdom

GSK

GSK

Brief:

  • GSK came to the leading diversity and multicultural marketing agency to raise the awareness and risks of Hepatitis B for UK travellers coming to and from India and Pakistan.

Winning Execution and Strategy:

  • Using our in-house segmentation and community analysis modelling we were able to identify travellers who were intending on visiting those countries and target them careful segmentation both online and offline.

Results:

  • Launched campaign video which ran across Indian and Pakistani TV channels during peak time slots and around travel shows, general entertainment and drama programs
  • Radio phone-ins were arranged on relevant Asian Radio stations
  • Posters and leaflets were distributed to local GP surgeries, pharmacies, travel agents and places of worship
  • 4,017,757 overall campaign reach

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