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Deep Dive: Multicultural Representation in the UK’s FTSE 100

Multicultural representation at the board level is not a matter of optics; it’s what allows UK companies to remain competitive around the world. As Sir John Parker, Chairman of the Parker Review Committee explains, it increases “alignment of the Board with its customer base at...

The Importance of Workplace Diversity in Multicultural Marketing

Particularly in the Western world, demographic trends have shifted mainly as a product of migration. Therefore multiculturalism has become an increasingly important player of marketing, as companies continue to realise the benefits of targeting minority groups who often possess significant buying power....

The Success of Sustainable Messaging in Marketing Campaigns

Climate change is a major global issue that society is having to grapple with and find solutions for. Political pressure to take action has been happening for quite some time, but now consumers are looking at how businesses and brands are incorporating sustainability and eco-friendliness...

PR Moments

PR Moments where Brands Took a Stand: The Good & The Bad

Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listening to them regularly, Podcast ads have proven to be an excellent channel for brands to...