Emotional Marketing: Reviewing the Power of Emotive Ads
Today's market is competitive, full of good products, services, and a wide range of choices. But, the key factor that will make the consumer choose one brand over another, is emotion. ...
Blog
PR Moments where Brands Took a Stand: The Good & The Bad
Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listening to them regularly, Podcast ads have proven to be an excellent channel for brands to...
COVID-19 Insights: H&M Leads the Way in Servicing Customers Online & at Home
Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listening to them regularly, Podcast ads have proven to be an excellent channel for brands to...
The Emerging Channel of Podcast Advertising
Part of podcasting’s appeal is the relatively low startup costs, combined with high engagement rates from an active listener base. And with 850,000 active podcasts and 104 million Americans listening to them regularly, Podcast ads have proven to be an excellent channel for brands to...
New Zealand: A Guide to Targeting Success in Diversity Marketing
The small island nation of New Zealand is known for its picturesque lakes, rich Māori culture, and recently it’s ability to completely eradicate the COVID-19 virus....
9 Global Examples of Successful Experiential Marketing Campaigns
Creating an experience to market a product is a way to open up your brand to a bigger audience. When a business offers something outside of their usual services to create something spectacular for the general public, quite often a lot of people will pay...
PHE commissioned inquiry into Covid-19 reveals higher BAME deaths
The research identifies major inequalities among BAME communities such as: • BAME groups are also more likely than people of white may face additional barriers in accessing services because of cultural and language differences. ...
6 Brands that used their Marketing Ads for Consumer Good during COVID-19
Marketing during global pandemics could be risky, and requires the development of engaging but empathetic content to connect with the correct tone. Here we put together a list of brands that found creative ways to communicate with their audiences, whilst keeping the pandemic in mind: ...
The Trends of Influencer Marketing in 2020
In today’s fast-paced digital world, consumers are more savvy, demanding, and discerning than ever. To make a purchase decision, people like to search for information from those they trust or see as experts. That’s what makes influencer marketing so valuable....
5 Top Social Media Marketing Trends of 2020
The landscape of social media marketing is constantly changing. New apps and platforms are appearing all the time, and popularity can rise and fall almost instantaneously....
