TRS Asia’s Finest Food case study - Case Study
CategoryAdvertising | Media | Creative
ClientTRS - ASIA'S FINEST FOOD
TRS, the leading brand of spices and foods in the UK were looking at a platform from which 5 decades of brand leadership could translate into something more tangible and enjoyable for their core audiences and customers.
Mediareach were given the brief to leverage on the brand’s ‘Asia’ Finest’ positioning. We created distinctive and visually led Outdoor and TV signage based on classic Asian dance movements symbolizing ‘perfection’ .