Saka Water - Case Study
CategoryMedia Planning And Buying
Saka Water is an award-winning mineral water; it promotes active living, family and wellbeing.
What We Did
Our task in Mediareach was to increase sales and brand awareness in the UK during summer peak season.
We’ve created campaign that ran across the summer period throughout major UK cities including London, Birmingham, Manchester, Bradford and Leeds. We ran ‘T –side’ bus adverts throughout June and July on 500 buses with two campaign bursts. The buses ran through the city centres such as Oxford Street and made the advert extremely visible.
What We Achieved
- The careful placement of the ‘T-side’ bus adverts made it highly impactful with an immediate increase in brand awareness and recall
- We have delivered added value and more busses than it was planned
- We have delivered 50 million impressions within just 4 weeks campaign with 6.8 frequency.