Madame Tussauds - Case Study


PR Services | Experiential and Outreach


Madame Tussauds


Madame Tussauds wanted to create a big noise about their latest Bollywood wax figure addition. The PR campaign was aimed at Bollywood fans across UK as well the tourists who travel to London from India and European countries.


We managed to generate huge hype and interest around pre wax figure launch with clay headshots in the media, host media launch of the wax figure with Hrithik inviting key UK and international Media. Maximized the coverage of Hritihik wax figure launch with press releases, images and video news release. We encouraged British Asians and tourists to visit Bollywood zone.

We got 513 piece across TV, radio, print and online having PR reach of 834, 877,000.

Total reach of 834,877,000 PR value of: £467,196

Front page of the Telegraph, India. 2 pieces in The Metro, UK. Extended coverage on the BBC Asian Network. Coverage across 16 TV channels including Star News, Zee TV, Headlines Today.