Libon - Case Study
CategoryStrategy Development, Multi-channel Programmatic Advertising, Social Media Ads, PPC, Digital Creative Production, Consultation
Libon is a VoIP and instant messaging application developed for iPhones and Androids phones by global Orange Telecom.
Orange Telecom wanted us to promote their App and calling packages encouraging downloads to multiple multicultural corridors within just 2 months period. They came to us for consultation on what’s the best approach for engaging with ethnic audiences digitally and reaching them out in multiple territories.
1. We created highly measurable integrated digital campaign across 13 countries of the world cross-platform and on Social Media to reach out Filipinos and get more App installs and packs sold.
2. The campaign delivered huge brand awareness within very short period of time, with 2.18% CTR.
3. Mediareach started with designing highly effective and emotional two sets of creative banners in just few days in English and in native language
4. We assured to deliver successful blog outreach, covering topics including lifestyle, travel, family, technology, and news and reaching worldwide audience.
5. We also launched extensive PPC campaign on the search and display networks with amazin 36% CTR.