Fusion - Case Study

Category

Creative Planning | Media Planning and Buying | Experiential | Digital Marketing

Client

Fusion

OUR TASK

Launch a new Line Extension for Supermalt; Supermalt Fusion, to appeal to a wider, non-malt drinking audience.
Introduce a new fruit flavored malt drink to cut across multinational audiences with planned launches in UK, Africa and Middle East

RESULTS

Consumer: Induced trial and increased brand recall for Supermalt Fusion amongst core consumer group

Trade: Significantly improved listings at multiples like Tesco as a result of consumer demand