Fusion - Case Study
CategoryCreative Planning | Media Planning and Buying | Experiential | Digital Marketing
Launch a new Line Extension for Supermalt; Supermalt Fusion, to appeal to a wider, non-malt drinking audience.
Introduce a new fruit flavored malt drink to cut across multinational audiences with planned launches in UK, Africa and Middle East
Consumer: Induced trial and increased brand recall for Supermalt Fusion amongst core consumer group
Trade: Significantly improved listings at multiples like Tesco as a result of consumer demand