CategoryAdvertising | Digital | PR | Media | Experiential and Outreach | Creative | Production | Counsulting
Mediareach has recently organized the celebrations of spectacular 50th anniversary of Elephant Atta as well as unveiled the new Marketing campaign on Mother’s day. We organized the celebrations and created the entire campaign that was inspired by the values and heritage of the brand and the strong bond between mother and child. Our tailored messages and results driven approach were key for the brand once again in targeting South Asian communities.
Mediareach has been taking care of the Elephant Atta’s account for over nine years and has been instrumental in building the brand and taking massive share of the market. Elephant Atta is number one brand in the UK’s atta flour market and is part of UK’s biggest food manufacturer Premier Foods Group.