ASDA - Case Study


PR | Experiential and Outreach



Our Task

Create Publicity and Awareness among niche media and trade press on ASDA’s and Muslim Aid’s Partnership.

What We Did

Mediareach had run a successful campaign for ASDA during month of Ramadan. We had provided PR services and consulting as well, recommending ASDA to partner with Muslim Aid to encourage Muslim customers to donate. Charity is very important in Islam, and even more so during Ramadan. According to the tradition, Ramadan is a particularly blessed time to give in charity, as the reward is 70 times greater than any other time of the year. Mediareach organized media launch event, outreach fundraising activities in 10 Mosques, 15 in-store fundraising activates as well as Eid parties, press releases and wide coverage.

What Achieved

  • We had created high volume publicity and buzz among Muslim communities generating high volume of positive feedback.
  • Achieved good coverage of 60 pieces with an audience reach of 1,316,447.00.