Aafiyah - Case Study
HKScan is the leading Nordic meat expert. They produce, market and sell high-quality, responsibly produced meat. Their customers are the retail, food service, industrial and export sectors, and our home markets comprise UK, Finland, Sweden, Denmark and the Baltic. They export to close to 50 countries.
Create a website around the product and recipes for modern Muslim women in the UK
Create ongoing traffic to the site and engagement around the products
Establish Aafiyah brand in the halal market and create awareness via digital channels
What We Did
We’ve designed and developed responsive website in English and Arabic. We’ve created all the copies and photos with moden Muslim women in mind. Produced series of easy recipes with the products ensuring it caters Muslim women from all ethnic backgrounds in the UK.
Launched Social Media and many engaging competitions and campaigns specifically for the niche market. Supported the website with SEO and engaging Blog posts each month. Cooperated with established halal food blogger who created bespoke recipes with the product and endorsed it.
What We Achieved
- Good growing traffic right from the launch of the site, with the website being on Google’s first page
- Developed exciting -mouth-watering quick meal recipes that got popular with the audience
- In just 4 months the website passed the 20000 likes and and the growth rate being higher than the competitors or the industry standard
- 10 video recipes, 7 blog posts and received many positive blog endorsements by halal food blogger as well as magazines.