Mediareach has produced two TV adverts for Tropical Sun Foods – the brands’ very first TV campaign and a big step in its consumer awareness drive.
“Lifts Any Mood” TV adverts are part of the brand’s ‘Tropicalise Your Food’ campaign and will be launched from the end of November and run through to January. The TV adverts also feature the brands recently launched range of authentic Caribbean sauces which includes the Great Taste Award 2013 winner Crushed Red Chilli Sauce, as well as its Jerk BBQ sauce.
Saad Saraf, CEO of Medireach said, “We are really excited to work with Tropical Sun as it’s a fun and flag-bearer brand for the sector. Our team really enjoyed working with the brand very closely in every step of the production process.”
The TV campaign is being amplified and supported with outdoor billboards in key areas across London, Birmingham and Manchester backed by London buses and underground stations and will be managed by Tropical Sun Foods directly.
Mediareach possess long-standing expertise in connecting brands with hard to reach audiences with extensive experience in managing full-service integrated B2C and B2B strategies for range of clients.