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Skype gets a makeover

05 Jun 2017, Posted by Mediareach in Articles, Blog, Diversity marketing

Skype gets a makeover
When you think of “video chat”, you think of Skype. The video calling application has been downloaded over a billion times on smartphones alone since 2012, when tech giant Microsoft purchased the platform for $8.5bn.

Though Skype hasn’t had a significant update since 2006, when it first introduced the video calling feature. All the while, competing applications have emerged offering similar services, such as Facebook Messenger and Apple’s FaceTime. Users were found to be using Skype once or twice a week to video chat, whilst using Facebook or Google’s apps on a daily basis. Skype corporate vice president Amritansh Raghav recognised the need for evolution however, and stated; “We don’t think Skype can rest on its legacy”.

Last week Microsoft updates Skype for the Snapchat generation. The video calling app refreshed its look and added several new features to its video and text chat service. Though the upgrade will initially only be available to Android users, with updates to iOS, Mac and Windows apps coming later this year.
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The evolution of Uber

26 May 2017, Posted by Mediareach in Articles, Blog, Latest News

The evolution of Uber
Uber is now dominating the taxi industry, which for decades had been led by local cab companies in countries around the world. How did the megacorporation completely change the industry in just a few short years?

The proactive entrepreneurs Travis Kalanick and Garrett Camp continuously sought sources of investment for their app prior to and during its launch in 2010 – raising $44.5 million for international development. Their quick expansion worldwide allowed them to quickly gain an audience before any competition could develop.

Launching in San Francisco was not by chance either. The taxicab market in the area was performing poorly, with the lowest taxi usage rates in all of the US. However, due to San Francisco’s highly interactive tech community who are eager to discover the next new trends, Uber quickly gained notable recognition.
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Facebook ahead in the game

10 May 2017, Posted by Mediareach in Blog, General

Facebook-Ahead-In-Game
Last week Facebook released some user information that revealed its Snapchat-similar features are outperforming the image-messaging app.

Chief executive Mark Zuckerberg announced to analysts that Instagram Stories has over 200 million daily active users. Comparatively, Snap had 161 million daily active users at the end of last year. Snap is expected to report earnings later this month, but analysts predict that it won’t catch up to Facebook’s user base.

Though some research indicates that younger users still opt to use Snapchat as their preferred multimedia application, Facebook has dismissed these findings.
Moreover, Zuckerberg is keen on making Snap’s hallmark augmented reality features central to Facebook’s future. Zuckerberg believes that augmented reality – led by Facebook rather than Snap’s Lenses – will replace TV and other media platforms.
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Human Cyborgs by 2020

24 Apr 2017, Posted by Mediareach in Articles, Blog, General

schematic of human brain and communication via circuit-board, ar

CEO of Tesla and Space X Elon Musk Is now set to become the CEO of Neuralink with his latest goal to connect human brains with computers.

The billionaire entrepreneur has dedicated his recent years to putting forth outlandish scientific projects such as his aims to make an intergalactic human colonial species. And it looks like he’s got no intentions of slowing down in his attempts to turn Sci-Fi dreams into reality. Musk’s most recent venture Neuralink, promises to make human telepathy possible in just a few short years. The tech billionaire tweeted, ‘if somebody doesn’t do it, then I think I should do it’.

Despite all of this, Musk has fears about the future of AI and believes it could be humanity’s downfall and could ultimately lead to the extinction of our race. Musk recently followed up these thoughts at the world government summit claiming however that creating human cyborgs would actually solve part of the problem. Musk believes that the reason behind our possible extinction could be that as AI becomes more intelligent and is able to perform various tasks and jobs, humans will become less relevant. Thus, Musk expressed, ‘people need to become cyborgs to be relevant in a future dominated by AI, a merger of biological intelligence and machine intelligence’.
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AI set to help lower suicide rates

10 Apr 2017, Posted by Mediareach in Articles, Blog, General

Facebook AI to prevent suicide
Facebook has received a lot of negative attention recently due to people filming their own suicides through its live stream feature. CEO Mark Zuckerberg is distraught after discovering that his service, which was designed to connect people, is being used for such dark purposes.

Millennials have become the primary age group for adopting this trend and have taken to live streaming their deaths after revealing the pain and struggles they have been internally suffering from. This issue is becoming extremely prevalent with suicide rates in young people reaching an all time high in 2014 and continuing to rise.

Facebook have now added a suicide-prevention feature to identify posts and comments that display suicidal tendencies. This will be reviewed by Facebook’s community team and if deemed necessary, the user will be sent suicide-prevention resources with options to contact a helpline or get help from a friend, especially if someone begins live broadcasting. Additionally, suicide-prevention organisations are now being made readily available on Messenger, so that they are easily contactable for anyone who may be experiencing suicidal or harmful thoughts.
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Swiss Watches Hope For A better Year

07 Apr 2017, Posted by Mediareach in Articles, Blog, General

black-wrist-watch_1057-4040

It’s been a tough few years for the world of watches, even with more luxury brands embracing technology. But as fans flock this week to Baselworld, the Swiss watch industry’s annual showcase, leaders are predicting an uplift in sales.

Last year, sales of Swiss watches fell nearly 10% to about $19.7 billion, François Thiébaud, told attendees, in a prepared statement, that this has been driven by “uncertainty on political, security- related and financial levels, a downturn in tourism in Europe, and a persistently strong franc.”

But sales in China have been strengthening in the last six months. Luxury powerhouse LVMH, says sales in its watches and jewellery division grew by 5%, with TAG Heuer gaining share, in part because of its connected watch. And Richemont, the Swiss parent of brands like Cartier and Piaget, also reported a 5% gain in sales. Swatch’s CEO recently told Bloomberg he predicts sales increases of between 7% and 10% in the year ahead. (more…)