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Blog

International Migration in the UK

At Mediareach, we're thrilled to share the latest insights on international migration trends in the UK! Did you know that the UK has a rich history of welcoming people from all corners of the world From to unique talents, international migration enriches our society  In recent years, the...

Why Targeting Affluent Consumers is Key during a recession?

Recessions are a difficult time for any business, and companies are often forced to re-evaluate their strategies to survive. However, one demographic that companies should consider targeting during a recession is affluent consumers. First, affluent consumers are more likely to have the financial resources to weather...

Diverse Multicultural Communities (and Why You Should Target Them)

Every global business has to achieve a difficult balance: achieving an economy of scale through uniformity across markets and simultaneously serving regional and national markets. Diverse multicultural marketing, sometimes called ethnic marketing, targets audiences of different ethnicities. These audiences usually fall outside of the nation’s majority...

Attracting Diverse Talent to Your Business: Tips and Strategies

It is generally recognized that diversity in the workplace, including in leadership positions such as board rooms, is important for several reasons. A diverse workforce can bring a range of perspectives, experiences, and skills that can lead to more innovative and effective decision-making. However, research...

Multicultural Partnership Acknowledgement Awards 2022

Covid-19 is one of the humanity biggest challenges both at a personal level and devastating for many businesses and its effects will reverberate for years to come. Mediareach were honoured to be involved in raising public awareness amongst the diverse audiences in the UK of the...

How the Pandemic Highlighted the Benefits of Decentralised Companies

‘Decentralisation’ has become something of a buzzword over the past year-and-a-half. Companies have had to pivot much faster than they would have liked in order to react to the disruptions caused by the COVID-19 pandemic. Many companies were already exploring decentralisation and digital transformation, but...

Voice Search has a Bright Future and Here’s Why

Have you asked Siri what the name of the new vegan restaurant is? Or Alexa where you can find the nearest grocery store? These names have become well known over the last few years, proving that voice search assistants and intelligent speakers have definitely come...

The Effect of COVID-19 On UK BAMEs & How Brands Can Help

We’re not in the same boat. Back in March, when lockdowns were being imposed across the globe, politicians and public figures preached the phrase ‘we’re in the same boat’ as an attempt to boost morale. However, many people in the UK, especially those belonging to...

Does More Diversity in Brand and Ad Agency Teams Add Value?

As the UK becomes increasingly diverse, marketing teams and advertising agencies are asking themselves whether this diversity is being accurately represented within their own industry. Why is diversity so important for the advertising industry? And will increasing the diversity of your team have a positive...