We have got the “Campaign of the Year Award” at Asian Media Awards 2013. We were recognized for the campaign for Elephant Atta brand, client Westmill Food. Westmill Foods is one of Europe’s largest specialist food companies, serving the chefs and owners of Chinese, Caribbean and Indian restaurants, takeaways and consumers.
View the interview with Javed Husain, Head of New Business of Mediareach Advertising.
Elephant Atta is the first chapatti flour brand in the UK. Since 1962, they have been serving consumers from the Indian sub-continent. Elephant Atta has been our clients since 2002 and it was in 2011 when we were specially tasked to develop a Marketing Strategy that would justify the premium price for the product as well as reinforce it as the best among other atta flour brands and is worth the extra spend. We were also to further develop an integrated campaign to encourage more consumer and trader engagement seeing that its Golden Jubilee would be in 2012.
In 2012 we released a TV advert about EA’s legacy to celebrate the 50 years of Elephant Atta, we used the key elements of ‘Mother and Child’ (Family). This year we have released a new legacy advert developing from last year’s campaign ending to show the same mother passing the tradition of making wholesome meals with Elephant Atta on to her graceful daughter – 50 years may have gone by, but future families stay strong with good traditions.
Behind the Scenes of “Blossom” TV Advert (Elephant Atta 2013)