Mediareach Has Won Campaign of the Year Award

11 Nov 2013, Posted by Mediareach in Awards, Blog, Latest News

We have got the “Campaign of the Year Award” at Asian Media Awards 2013. We were recognized for the campaign for Elephant Atta brand, client Westmill Food. Westmill Foods is one of Europe’s largest specialist food companies, serving the chefs and owners of Chinese, Caribbean and Indian restaurants, takeaways and consumers.

View the interview with Javed Husain, Head of New Business of Mediareach Advertising.

Elephant Atta is the first chapatti flour brand in the UK. Since 1962, they have been serving consumers from the Indian sub-continent. Elephant Atta has been our clients since 2002 and it was in 2011 when we were specially tasked to develop a Marketing Strategy that would justify the premium price for the product as well as reinforce it as the best among other atta flour brands and is worth the extra spend. We were also to further develop an integrated campaign to encourage more consumer and trader engagement seeing that its Golden Jubilee would be in 2012.

In 2012 we released a TV advert about EA’s legacy to celebrate the 50 years of Elephant Atta, we used the key elements of ‘Mother and Child’ (Family). This year we have released a new legacy advert developing from last year’s campaign ending to show the same mother passing the tradition of making wholesome meals with Elephant Atta on to her graceful daughter – 50 years may have gone by, but future families stay strong with good traditions.


Behind the Scenes of “Blossom” TV Advert (Elephant Atta 2013)






Mediareach Advertising has been shortlisted under the Media Agency of the Year category for the Asian Media Awards 2013. The full shortlist was announced at London’s Living Room at the top of City Hall on the evening of 30x September. The awards show will be held on Thursday 31 October at Hilton Deansgate, Manchester, showcasing the very best talent working in the Asian and mainstream media in the UK.



Mediareach’ s strategic initiative together with Channel 5 has helped them deliver a winning strategy in a competitive pitch with Typhoo. By taking advantage of recent broadcast ruling allowing TV spots to run around content featuring the same brand ambassador or artist the Channel 5 new series ‘Ben Fogle – New Lives in the Wild” was the perfect launching pad for the new advert, which has then been closely followed by a media plan which featured 28 major TV channels including the Sky network, ITV2 and Daybreak, E4, and Film 4, to name a few.

“Mediareach’s initiatives and media spot planning approach has delivered our brand strategy perfectly, hitting our target audience with the new advertising execution”, says Keith Packer, CEO of Typhoo Tea.

Mediareach will be looking after television, outdoor and tactical media planning and buying for Typhoo. For the outdoor Typhoo have campaigns across all audiences in seven cities of the UK: London, Manchester, Birmingham, Bradford, Leeds, Liverpool and Newcastle. The outdoor campaign heavily relies on bus and ambient marketing promoting Typhoo’s Eco ‘00’ Refill packs. The Eco friendly packs have 92% less packaging weight than Typhoo’s 40 teabag cartons.

The CEO of Mediareach Advertising says, “We are very excited to win Typhoo’s Media Account which is an iconic British brand to work with. We are committed to deliver high results and we hope to develop our partnership further”.

With 25 years of marketing experience under their belt, Mediareach has also worked with numerous high profile clients including:  Swarovski, BT, TalkTalk, Madame Tussauds, LoveFilm, Typhoo, Premier Food, Rank Hovis, Westmill Foods, Tilda, ASDA, TESCO, GSK, NHS,  NSPCC, British Heart Foundation, Bupa, HMRC, Job Center Plus, Royal Air Force, Royal Mail.